Resources
Analysis and experience-based insights to inform your decisions on digital asset management.
Everyone talks about AI. Nobody talks about its limits. Text prediction sold as intelligence, hallucinations presented as minor bugs, energy costs ignored. A pragmatic take on what AI actually does, and what it doesn't.
Metadata is the work nobody wants to do in a DAM project. Yet without it, your assets don't exist. Anatomy of a paradox that costs more than you think.
Every month, organizations issue DAM RFPs. They compare features, negotiate licenses, mobilize IT teams for weeks. Six months later, the tool is deployed. A year later, nobody is really using it. This scenario is not an exception.
